7 Reasons Why You Can Not Find Your Business On Google: You run a local company.
For the most part, business is going pretty well. You’re connecting with local customers and making a name for yourself in the community.
But there’s a problem. No matter what people are searching for, they just can’t seem to find your business on Google.
And after exhaustive digging and numerous shouts of “Hey Google” at your own devices, even you are having trouble locating your company on local results pages –
a distressing reality not only hurting your ability to reach new customers but also creating far more questions than answers.
Here are seven possible reasons why your business isn’t showing up on Google’s first page and how to start doing something about it: can not find your business on google.
1. You still haven’t claimed your Google My Business listing
You can not find your business on Google: Let’s be honest.
When it comes to search visibility, there’s nobody Google likes or favors more than, well, Google.
And if you haven’t created or at least claimed your listing on Google My Business (GMB), you’ll have a tough time getting into the search giant’s good graces and finding your business on local Google SERPs. You’ll have even less luck nudging your way into GMB’s coveted 3 Pack.
You can turn that around and request ownership of your GMB listing by:
1. Searching and finding your brand on Google My Business
2. Selecting the result that matches your business name and address
3. Click ‘Claim this business,’ and follow the prompts
4. Click ‘Submit’
Once your request is approved, you can manage your GMB profile, update your hours and contact info, link to your website, and upload flattering photos of your storefront.
And because GMB works in concert with Google Maps, your updated location info will automatically generate directions to your business for anyone searching your brand online.
So, not only does claiming yourself on Google My Business get your business on Google Maps. It also ensures people can find and contact you
when they need to most, a simple but powerful way to bridge yourself to customers at a crucial point in the buyer’s journey.
If you can not find your business on google, seizing the reins of your GMB profile is an excellent place to start.
2. Your website is not optimized for search
it’s not doing its job, leaving your brand adrift in a sea of digital noise, and unable to connect with customers when they need answers most.
An optimized website is a key to setting up shop on Google’s first page and ensuring at least one result is yours when you search your brand.
A fast-loading site with strong keyword focus and webpages optimized for indexing signals to Google that you mean business and you’re built to provide valuable, informative content its users are craving.
To correct a poorly optimized website and start finding your business on Google and How to add your business to Google, start by:
Improving loading speeds. SEO best practices like reducing image file sizes, eliminating 404 errors, and correcting memory issues can go a long way toward improving user bounce rates and boosting site performance.
Building more longtail content. Nearly 70% of Google searches are composed of queries 3-5 words and more, making it crucial to develop more page content around the specific search phrases your customers are using.
Beefing up webpage metadata. Incorporating relevant, researched keywords into well-written title tags, meta descriptions, image captions, and alt text can help strengthen your webpages and provide a much-needed lift in Google SERPs.
Making your site mobile friendly. More consumers than ever are searching and buying products on their phones.
Ensuring your site is fast, responsive, and delivers a positive experience on mobile tells Google its worthy of a good spot on results pages.
An SEO optimized business site isn’t just your ticket to correcting the “can’t find my business on Google” problem;
it’s a great opportunity to improve customer interactions and provide an experience that keeps them coming back for more.
3. Your keyword strategy is out of whack
But when your content strategy is centered on keywords everyone is already vying for, it’s nearly impossible to get your business on Google search or set yourself apart in any meaningful way.
Not only that, but if you can’t find your business anywhere in essential, industry-related Google searches (what customers are using to find your services), chances are your content is doing little more than weighing your brand name down.
And when that happens, it could be time to rethink your approach to content your entire keyword research and placement strategy.
Previously, we touched on the importance of creating more longtail-focused content to optimize your website.
What we didn’t say is how content built around well-researched longtails can also help you seize valuable real estate in SERPs your competitors are missing,
providing your blogs, social posts, and guest articles the search-boosting supercharge they need to rank for important queries and put a much-needed spotlight on your local business.
Making effective use of keyword research and organizing tools like Moz, SEMrush, and Google’s own Keyword Planner can help you filter out search phrases by competition, difficulty, and volume and more narrowly focus areas you should be targeting.
Additionally, paying attention to SERP features like “People also ask” and “Searches related” can provide helpful insight into what people are looking for and which questions you need to be answering in your content.
A little digging can often unearth golden keyword opportunities that can pump up your content and your business in search.
But if you’re full swing into your new organic content approach and still asking yourself “Why you can not find your business on Google?” it may be because…
4. Your PPC doesn’t exist
Why you can not find your business on google: Yes, paid advertising on Google does cost money. And it can sometimes take a (good) chunk out of your digital marketing budget.
But if you aren’t devoting even a portion of your online marketing dollar to Google PPC or Display Network Advertising,
you’re missing an excellent opportunity to thrust your brand to the top of SERPs and get your business on Google’s nice list.
The top spots on most search pages are roped off exclusively for companies doling out the dough for heightened visibility.
And while these are paid ads and don’t necessarily engender the trust or credibility that come from organic rankings,
they do provide a much faster route to search engine prominence for relevant industry queries – drastically shortening the time it takes to get your business noticed and relevant for crucial keywords.
This can be particularly helpful for newer businesses, providing a powerful way to supplement or bypass (but certainly not replace) the sometimes-lengthy SEO process and get your brand noticed right away.
For those new to Google paid ads, starting off can sometimes be a little rocky, especially when you don’t know, well, how and where to start – or what to spend.
But as you get a feel for the platform and what’s working, you can refine your paid ads strategy and tailor your budget more toward the search phrases delivering the best results.
What’s more: as you refine your PPC approach and start ranking for crucial SERPs, you’re likely to drive more traffic to your site, boosting site authority and visibility in organic Google rankings along the way.
5. You’re not active on Facebook (or any social)
Not on Facebook? Haven’t tweeted in a while?
By not maintaining an active presence on social, your marketing team is missing out on a surprisingly easy opportunity not only to get your business on Google but to propel your business to the top of page one.
Because popular social platforms like Facebook, Twitter, YouTube, and Instagram get lots of traffic. A Lot. And because of that,
they’ve earned the trust and, more importantly, the domain authority (DA) that Google prizes on a website.
As a result, these sites tend to earn primetime positioning in SERPs. And if your social profiles are active and updated regularly, your brand’s more likely to share in that spotlight.
Social behemoths like YouTube, LinkedIn, and Twitter have impressively high DA scores (hovering around 100) that an active social strategy can really benefit from,
putting your company’s social in the upper strata of search and allowing you to control even more of that ever-precious first-page real estate.
But be warned: while it can be great for growing your footprint on Google, an active social presence also requires careful planning.
The heightened visibility social brings can also put an unwanted focus on mistakes and missteps that can eat into brand credibility,
making a carefully tuned and toned social messaging strategy an essential aspect of your digital marketing campaign.
6. You have very few business listings (or none at all)
What are business listings?
A business listing in any citation of your company on the web. These citations provide people an opportunity to learn about your business and interact with your brand online.
They also provide search engines like Google additional mentions to index and rank for your company – a potential boon for your search presence and boosting brand visibility across the internet.
So, if you can not find your business on Google SERPs, sites like BBB, Yellow Pages, and the other local citation sites can offer a fantastic opening to improve brand health and expand your digital footprint.
Creating even the simplest of business listings – including only your name, address, and phone – on, say, Yellow Pages and Four Square provides Google more opportunity to find and elevate your brand in SERPs.
And the more profiles you create, the better chance you have to pull your business out of digital obscurity and into the limelight.
Not only that but adding more listings to the web helps you in the long run, strengthening your credibility on numerous citation platforms and showing customers that you’re real, relevant, and open for business.
When building out business listings, starting small is likely your best bet. Populating 2-4 new listings each month can help you grow your citation presence without overtaxing your digital marketing team.
7. You don’t have any reviews
Bad reviews can often seem like more trouble than they’re worth. But having no reviews to speak of can be even worse, particularly when it comes to ranking in local and general search.
Much like popular social platforms, highly trafficked consumer review sites like Yelp, TripAdvisor, and Angie’s List tend to get preferential treatment from Google and other search engines.
And when you have little-to-no review presence to speak of, you’re failing to send a pivotal ranking signal that could have otherwise enhanced brand visibility.
What’s more: when people aren’t posting reviews about your business, you’re losing a vital interaction tool most consumers rely on to research and build trust in your brand – a potentially major hit to your competitive edge that can do significant long-run damage to your bottom line.
1. Nearly 3 of every 4 customers won’t move forward with your company without reading reviews, no matter what your digital marketing approach may be.
2. Over 70% of prospects need to see at least four online reviews before trusting your company.
3. 15% won’t engage with your brand at all when they can’t find a review online.
Negative reviews can leave a stain on your digital reputation. But no reviews at all creates a noticeable gap in your online brand DNA,
forcing some to question your viability and making it impossible for many customers to find your business on Google or anywhere else.
Can not find your business on google: fortunately, you have a few options for getting the reviews flowing and growing your credibility in search:
1. Claim your business on Yelp and TripAdvisor. Doing so helps strengthen your presence on popular consumer review portals.
2. Encourage reviews during each customer visit. Whether it’s in person or via online receipt, encouraging feedback is crucial to garnering more reviews.
3. Promote positive reviews on your site. Highlighting customer reviews helps elevate feedback you’ve already received.
7 Reasons Why You Can Not Find Your Business On google
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