Technical SEO (search engine optimization), plays a crucial role in the success of any online business. It involves optimizing various elements on a website to improve its visibility on search engines and attract relevant organic traffic. Here are some key reasons why technical SEO is essential for your business:
Note: Nowadays online presence is very competitive. Partnering with an SEO marketing agency can be a game-changer, as it brings specialized expertise to navigate the complexities of technical SEO.
Enhanced Website Performance:
Technical SEO focuses on optimizing the technical aspects of your website, such as page speed, server performance, and mobile responsiveness. A fast and responsive website not only provides a better user experience but is also favored by search engines.
As reported by Google, more than half of mobile users, specifically 53%, tend to leave websites that take longer than three seconds to load.
Improved Crawlability and Indexation:
Crawlers are employed by search engines to traverse and index the content on your website. Technical SEO ensures that these crawlers can efficiently crawl and index your pages. If search engines struggle to access and understand your content, it can negatively impact your rankings. Google states that effective crawling is essential for a website to appear in search results.
Mobile Optimization and Mobile-First Indexing:
As the majority of internet users now access content through mobile devices, Google has embraced a mobile-first indexing strategy. This means that Google predominantly uses the mobile version of the content for indexing and ranking. Effective mobile optimization, an integral component of technical SEO, is essential for sustaining and enhancing search visibility.
Secure and Trustworthy Website:
Implementing SSL/HTTPS protocols for a secure connection is not only a ranking factor for search engines but also builds trust among users. A survey by GlobalSign found that if a website doesn’t have a secure connection (HTTPS), 84% of people would decide not to make a purchase. Technical SEO ensures the implementation of security measures that are vital for user trust and online credibility.
Optimized Site Structure and URL Hierarchy:
A well-organized site structure and clear URL hierarchy contribute to better user navigation and search engine understanding. According to Stanford University, reports that 75% of consumers judge a company’s credibility based on its website design. Technical SEO ensures that your website structure is intuitive, making it easier for both users and search engines to navigate.
Redirects and Canonicalization:
Technical SEO addresses issues related to redirects and canonicalization, which can impact how search engines understand and rank your content. Moz reports that canonicalization issues can lead to a loss of link equity, affecting your website’s overall authority and ranking potential.
Schema Markup for Rich Snippets:
Implementing schema markup is a technical SEO practice that provides additional context to search engines about the content on your pages. Pages with schema markup tend to have richer search results, potentially increasing click-through rates. As per Searchmetrics, pages that incorporate schema markup tend to rank an average of four positions higher in search results.
Engine Scout surveyed 3,500+ regular Google users and looked at: When information appears in a special highlighted box on Google, called a featured snippet, it gets about 35.1% of all the clicks from people searching for things. (Source)
