When we talk about building links for our site, we skip those specific tools and techniques that can be implemented to make your blog SEO-friendly.
SEO plays a vital role in making your website rank high among the search pages. It also provides a wide range of services such a there are SEO for solicitors, SEO for insurance and interior designs, and many more.
And among all such optimization techniques, the Google ranking technique is one of them. Now, what does it mean? It means optimizing your blog according to Google’s algorithm so that you get higher rankings in SERPs (Search Engine Result Pages).
It is imperative to check your blog for broken links. Google Analytics can be used to find the 404 page views, and these should be checked for broken links if any.
You can use the Yoast Link Checker plugin or Xenu to determine which links do not work anymore. After finding out the broken links, it is advisable to remove them from your website. Otherwise, it may affect your blogs’ rankings negatively.
The meta description of a web page is the short paragraph describing what your blog post is about and how important it could be for people who search for this topic on Google after clicking the result offered by Google Search Engine.
Your meta description must include specific keywords related to your blog entry’s topic that people might search for.
Google recently introduced the update of Panda 4.0, which is an update targeted towards low-quality content. Thus, it is important to ensure that your blog contents are unique and relevant, not negatively affecting your rankings due to low-quality content.
Readers want exciting and relevant information on what they are looking for instead of being deceived with unrelated content.
You can keep track of how many times a specific keyword has been used in your post by using the Google AdSense panel at the right sidebar of any Google Chrome browser under ‘Tools.’ That would help you determine whether or not you have enough keywords related to your blog post’s topic without overdoing it with too many uses.
Location of Keywords in the Post
It is important to place your keywords at prominent places in your blog posts so that Google’s crawlers can easily pick them up when indexing your website.
Generally, you should do this when writing titles, meta descriptions, and URLs for articles, but not too much because it could look unnatural that way.
You may also vary where you put your keywords according to how often they have been used in your blog post or article without looking too obvious or spammy.
Link Popularity and Diversity
A large number of incoming links from other websites would increase the popularity of a website (or blog), which makes people come back to it to read more interesting content.
Your blog must be listed under Link Popularity Tool provided by Moz and Webmaster Tools provided by Google to know how many incoming links you receive daily and monthly, respectively.
Use a diverse range of anchor texts for your inbound links because too much use of the exact anchor text could mean that you are trying to mislead Google’s crawlers so they would rank you for irrelevant keywords, which is something we do not want at all.
Use Social Media Websites
It is essential to share your blog posts on social media websites such as Facebook, Twitter, and Pinterest just after publishing them so that more people can read them.
It would increase your popularity among online readers. When sharing on these websites, always remember to add a link back to the original post so that your readers can click on it to read more, increasing the number of unique visitors to your blog.
Images and Videos
Your posts must include images or video contents whenever possible because it is known that Google’s crawlers give priority to such content than text-only posts when indexing websites for search engines.
There are known cases where Google dropped blogs that did not have any images without any prior notice. Hence you should bear this in mind when planning to design your blog or website.
Use relevant, high-quality images that contain helpful information related to the topic of your paragraphs because users may judge the quality of your writing based on how relevant these images are.
Social Media Signals
Suppose you have a presence on Facebook, Twitter, or Pinterest for your blog. In that case, you should share your posts there as much as possible to build up social signals from those websites
because Google uses those factors together with SEO ranking techniques to determine your website’s relevance and authority in the search engine results.
It is also essential that after sharing a post on these social media platforms. You must go back to them regularly to check any comments or feedback that would help improve your content and make it more relevant and authoritative.
You need to know about many more ranking techniques if you want your blog or website to have high search engine rankings, but these are the most important ones that you should focus on.
If the above steps are applied correctly, then it is only a matter of time before your site becomes popular among Google’s crawlers and it starts appearing on top of all search results for related keywords.