Digital Marketing Fundamentals by Google
Digital marketing basics provide the basis for clients to know how to use various technology tools for marketing to improve business value propositions and improve your overall competition. Budgets for marketing as a proportion of revenue generated by the company for 2021 are down from 11 percent to 6.4 percent, which is the lowest amount…
How to Do Quarterly SEO Planning for 3x the Results
How to Do Quarterly SEO Planning for 3x the Results: Somewhere, something is not working and is impacting your performance in the search results. It could be the latest Google replacement, a poor backlink technique, or even a competitor who is outplaying and outwitting you in search; that’s the reason why an annual SEO plan…
8 Ways SEO Marketing Can Transform Your Business
SEO is by far the best marketing strategy present in your market, but since everybody knows the basics of SEO the question comes how to make the best use of SEO? Well, the answer is pretty simple, you need to put one extra effort to stand out from the crowd. For this you can take…
How To Avoid Making Common PPC Campaign Mistakes?
One of the quickest methods to drive visitors to your website is through pay-per-click advertising. PPC allows your advertisements to be front and center of search results to attract more people to their site and enhance lead generation and conversion. A good PPC campaign has many aspects, and failing to grasp how to utilize PPC…
How to Develop a Content Strategy in 7 Steps
How to Develop a Content Strategy in 7 Steps: Both the entrepreneurs who are just starting their careers and those who are already in business should revise their content strategy from time to time. Customers’ needs and requirements change rapidly, and it sometimes happens without us realizing it. That is one of the reasons why…
Why Email Marketing Is Essential For Any Business?
Why Email Marketing Is Essential For Your Bussines? – Interacting with existing customers and approaching new customers are the two most redundant things every business has to deal with. How easily these tasks will be done depends on many different things and your medium of communication is among one of them. No wonder emails have…
Introduction To PPC ( Pay Per Click )- A Complete Guide
The first struggle faced by any website owner is the flow of traffic towards his/her website. A website must get more visitors for its establishment. Pay Per Click Advertisement is one of the most widely used tools for digital marketing. There are different ways and tactics one should follow to achieve a high position in…
Understanding Content Marketing [ A Guide For Beginners ]
Explore the rationale behind content marketing, its history, mechanics, main tools, and some actionable insights. What is Content Marketing? Content marketing is creating content, whether in the form of blogs, videos, or graphics, that are then shared digitally. The content does not have to promote the business or brand that creates it; it is meant…
The Significant Tips To Get Started With Creative Writing
There is a whole universe of creative book writing outside of corporate writing and rigid journalism. Whether you are a beginner, a nonfiction writer who wants to try something new, or a casual creative writer who wants to become a published author. Improving your creative book-writing talents is critical to your success. But what if…
How Email Marketing Is Important for E-commerce Store?
Emails are not just another means of communication; they are one that can give you a competitive edge. If you have an ecommerce store then email marketing might be the best tool for you to use. There are many other services like search engine optimization, PPC services, and many others. The reason is that it…
What can we learn from Google’s past algorithm updates?
Google has been up and running for the past twenty-three years. Ever since it started in 1998, this was the most efficient search engine. And it still is today. Over the course of these twenty-three years, we saw a lot of changes. Google’s algorithm has between 500 and 600 updates every year, which is a…