4 elements that help create compelling SEO content: SEO-rich content is the foundation of a well-written and strategized piece of content.
It is of utmost importance since the likes of Google search engines crawl your website and the keywords used basis which they determine how where, and if your site will rank on their results page.
Having a good website with a decent user interface is non-negotiable and having top-ranking keywords without stuffing your piece with words forcefully only adds to the benefits. You can’t go wrong with quality content, without it your chances of ranking in the SERP are slim to none.
To have good SEO content one must do their keyword research thoroughly.
Start by identifying what your brand is about, the competitors, market size, consumer psychology, search intent, and create a landing page for these keywords. It depends on your strategy whether you require long-tail or short-tail keywords.
Understanding the user’s search intent helps the brand and writer navigate through what kind of SEO content works best for them and what elements should be employed.
Some of them are:
- Informational intent
- Commercial intent
- Transactional intent
- Navigational intent
Once you have a grasp of their intent the job of creating compelling SEO content becomes a cakewalk. This becomes even easier with the assistance of a content writing company.
There are several elements that contribute to a compelling SEO content piece but here are 4 that are essential and basic:
# Structure: When writing SEO content it is always best to incorporate The Inverted Pyramid structure. The 5 W’s and 1 H come first; Who, What, Where, When, Why, and How.
This helps organize content by introducing the most relevant information, exactly what the user is looking for, in the first few sentences.
Using this structure allows for better comprehension of the content, encourages scrolling, and adds logic to the piece, readers to skim without missing out on important information.
The structure should also be easy to read with limited jargon only if you have a knowledgeable target audience in mind. The text should contain terms that are relevant to the landing page and should be easy to read.
Comprehension is key, which is why several websites employ the benefits of content marketing services to get the job done efficiently.
Make sure to use bold and italics only to highlight important information for the user, never for keywords.
It is a good practice to write how the user would normally communicate, it should be more conversational in tone than a formal copy. Ensure that the keyword density in the piece is only up to 3%.
# Answer the right questions: A user clicks on your page with an expectation to have their question answered immediately.
If you’re not doing that you have already lost their attention span. It is extremely crucial to have the right answers and answer them at the right time, exactly when the user is looking for it.
Keeping the inverted pyramid structure in mind is the best to answer the most relevant question right away instead of adding fluff to make the content wordier.
# E-A-T: Over the last few years, expertise, authoritativeness, and trustworthiness (known collectively as E-A-T) are qualities that have been well in demand and acknowledged in the SEO industry. Here is how brands flex their E-A-T muscle
# Expertise: Have credibility in your space and use experts in your content.
Authoritativeness: Showcase your expertise, awards, external recognition, etc, author bio pages, and have strong pages about “who” your organization is and what it is about.
# Trust: Have external reviews along with high-quality external links, build credibility, have a secure site, and ensure error-free content?
# Keep internal linking in mind: Create content that is not just error-free and credible but also linkable. Conducting primary or secondary research aids the process of spreading your content since it uses heavy data and makes it easier to consume and be linked by even external outlets.
When writing content for SEO it is important to remember that the piece should be formatted correctly and must only include content that can be verified and is credible.
Having one incorrect piece of information in the content can severely tarnish the brand’s reputation and cost them their existing and potential clients.
Get help from cloudways webinar about eight steps to planning successful SEO campaigns.
- The Ultimate Guide To Keyword Research For SEO (Updated)
- Five Ways to Use Keywords in the Right Places
- Things You Should Cover While Writing an SEO-Friendly Content