Keywords are the words and phrases that people use to search on search engines. Through algorithms, search engines use keywords to determine what the most relevant content for any given search is.
The more relevant the content of the page, the higher up a web page will appear in search results.
That’s why it’s important to use keywords in the right places on your website, so that search engines can understand what your webpage is about and rank it accordingly.
Keyword research is an essential part of content marketing. While you don’t need to obsess over keyword density and competitiveness, you should focus on creating keyword-backed content that’s useful for your target audience.
Keywords are the words and phrases that search engines use to rank websites, and they play a significant role in how search engines function. Otherwise, you could lose traffic to your website.
Let’s discover the importance and the ways of using keywords at the right places.
Identify Right Places
When you identify the right places, you will need to place your best keywords on those places.
For example: your page title and meta description must represent at least one main keyword and that is so essential for not only users but also search engine optimization that you place your correct keywords in meta title and meta description.
Another ideal place for using keywords is on the homepage. The homepage is the mother page of your site.
Users and search bots both identify overall relevance from the homepage of your website. Go to Christian Marketing Experts or any website homepage and you will see why this is true.
Lastly, your anchor text that you use to link back your homepage or internal pages from other websites is a perfect place for adding keywords.
Be careful with the ratio of total number times you use exact keywords as anchor text because this can trigger Google bot negatively against your website and can put you in a danger zone of being penalized by Google algorithmic updates.
Adding the right keywords in social media tags is a perfect way to capture the attention of users, search engine bots and social media algorithms to understand the niche of your business or organization.
Focus on using social tags naturally instead of misusing or spamming your followers with wrong or too many social tags.
Your website homepage is a main entrance of your online shop or podcast. People interact with your homepage first and foremost even before making an inquiry or call.
Make sure your homepage is filled with correct words and phrases. Clearly define who you are and what you do. Remember this effort is not rewarded; results are.
Your internal blog could be a powerful tool for presenting your audience the correct picture of your business. Writing blog posts that answer the questions your idea customers already have in their minds will help you keep customers.
Allow your team to benefit your business by using your internal blog for keywords and phrases. Keywords can play a big role in ranking those blog posts on the first page of Google and can drive you a handsome amount of organic traffic from search engines.
Local listings are places of attraction for local customers and users. Google maps, yelp listing and yellow pages, and many others are perfect places to use your branded keywords and help your users to find you to interact with your business.
Use local listings as an ideal place to make your company or business stand out from the competition.
Zeeva Usman is a senior writer at Peter and Petra. She is leading the remote working training program at Human right Warrior and content marketing specialist at Church Marketing Agency. When not working she loves to play with her two dogs, Palm and Oreo