When your company decided to jump on the social media train and make some noise on the web — or establish a presence, you might have struggled with how to get started properly.
After all, you can’t just slap up a profile and expect people to flock. You’ll need a strategy, something that will allow your company’s followers to see your efforts across every platform.
And, of course, that doesn’t happen overnight either— it takes time and dedication.
Still, you can’t let the slow pace of growth on a platform discourage you from getting started. Though it might be a while before you get the traction you want, you still have to push forward.
After all, even the most objective people will want to check out your profile at one point or another. The worst thing is getting so frantic that you send out as many updates that nobody reads.
That’s why I’m going to help you take your social media efforts and build a campaign around them using a series of steps — 5 in total — which will help you make a more intelligent and efficient move. With that, let’s take a look at how to build a social media campaign from scratch.
What Is Social Media Campaign?
A social media campaign is a marketing and advertising technique that incorporates social media websites to promote and publicize a business, product, or service.
It typically includes using social media profiles such as Facebook, Twitter, Instagram, and others to drive traffic to a website.
It can include posting keyword-rich tweets with links or embedding video clips on Instagram through hashtags.
Why Are Social Media Campaigns Important Today?
Social media campaigns are important to every business looking to expand, and the benefits of running a social media campaign for your company go beyond just marketing.
Here we’ll take a closer look at the reasons why social media campaigns matter and how they can benefit you and your company.
Most marketing campaigns focus on driving traffic, but what’s more important is capturing those leads- which makes it crucial to entice people to follow you on social media channels.
Social Media Campaigns offer a powerful way to do just that as they increase engagement with your brand as well as the quality of leads coming in through these channels.
Running social media campaigns that promote your brand is the best way to increase your sales.
Studies have shown that many companies that use social media get more sales than those that don’t. It means that social media is almost as important as traditional marketing channels.
Knowing all of these benefits, you might be wondering how to build a social media campaign. Now that you know why social media campaigns are important, how do you go about building one?
5 Essential Steps To Build A Social Media Campaign From Scratch
1. Set Clear Goals and Objectives
It’s essential to have a set of clear goals and objectives when you’re forming a social media campaign. The clearer the goals, the more effective your campaign will be.
When defining the goals and objectives of your social media campaigns, remember these three things: they should be measurable, have a defined scope and time frame, and not overlap with any other campaigns. Here is an example:
Sample Goal Statement: “Increase engagement by 5% over the next three months.”
This goal statement has several measurable components–engagement being one of them– which is important for any SMC that involves measurement.
This SMC also has a defined scope and time frame, ensuring that the goal is clear and that the SMC has a plan for success. Finally, there is no overlap with other campaigns because this goal is for business interactions only.
2. Do Some Social Media Self-Audit
After you set clear goals and objectives for your campaign, you must look at where your current strategy stands.
Do you have a presence on social media platforms? Are your posts engaging and getting the desired results? Are you utilizing all the channels that you have available?
It helps make a spreadsheet to document all of your answers to the questions. Use the spreadsheet and compare it against your goals and objectives. Are there things you have already done better? What changes do you need to make to meet your goals and objectives?
Apart from looking at the health of your social media channels, be sure to fill out your business’ social media profiles with a clear, compelling picture and the right keywords.
Well-crafted social media profiles make your business easier to find by readers and consumers, and it adds to your brand’s authority and credibility.
3. Do Research
You should know who your audience is and where they hang out on social media. You may have already done a fair amount of research, or you might be starting at square one.
Either way, social media campaign research should be an ongoing thing that you do as you get started and throughout your campaign.
To do proper research on your audience, you need to look at the data available about them—like their behavior trends, habits, demographics (age/gender/etc.), what kind of content they like to share/like, etc.
Use these data points to develop targeted content that appeals to everyone in the audience.
Whichever channels you decide to use, make sure you give them the time and attention they need.
For example, if Facebook is a huge part of your social media strategy, you might want to think about getting a professional to handle your page for you.
On the other hand, if Twitter is more your thing and you can manage it well on your own, then go for it! At any rate, do the necessary research to find out where your audience is most active – and where they gather in real life as well.
4. Make Quality Content
The content of your social media posts matters. They should be relatable and engaging, with a clear call to action. After all, you’re selling an experience- and you have to give them something to look forward to!
Having good content is the most crucial part of your social media campaign because it fuels the growth of these campaigns.
Use the data points you have gathered to create content that will facilitate interaction between you and your target audience.
Create relevant, interesting, and informative posts; it is important to remember that quality over quantity always matters when it comes to creating social media posts.
Along with creating high-quality content, try to put a bit of a personal touch into it by posting relevant content.
5. Continued Assessment
No matter how successful it is, every social media campaign requires some level of assessment to know if it is performing well.
On a regular basis, take a look at your goals and objectives and assess where you stand against them. Depending on what you’ve determined needs to be changed, go back and make all the necessary changes to meet those goals.
An essential thing that you need to remember is that assessment doesn’t end there. As the marketing campaigns move along, new data will be generated; keep tracking those data points and use them to refine your strategies better.
Final Thoughts
Social media campaigns must have clearly defined goals, a knowledge of the audience, and a clear, straightforward strategy to reach them. Social media is an excellent marketing tool highly recommended for any business that wants to generate leads.
With these five steps, you should develop a social media campaign with proper guidance and self-analysis. Keep making it better; assess where your business stands in terms of your goals and eventual success. Strive for progress and growth with your social media campaign.
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