Confused if email marketing is the right choice for your B2B business? Well, emails might not be the most attractive marketing medium at first glance.
And as a result, you might feel tempted to move on to fresher communication channels.
However, we’ll have you know that email continues to be the most popular marketing strategy to reach a wider audience efficiently.
Why? Because it allows you to build customer relationships via personalized campaigns. No wonder 59% of marketers prioritize email marketing for lead generation. And if you aren’t one of them, it’s high time you start!
Why is Email Marketing Essential?
Studies are conclusive that email marketing generates an ROI of $36 on every dollar spent. So we know why marketers are investing and building comprehensive business mailing lists.
But it’s not just about sales. Email marketing is also the easiest and the most reliable way to tell your customers that you value them, thus encouraging quality interactions.
Here’s why you need email marketing:
# Targeted Communication
Targeted communication means sharing finely-tuned information with potential customers and subscribers based on parameters like their location, behavior, likes and dislikes, and location.
Once you segment leads into desired categories, email marketing becomes the most effective way to supply each lead category with the right information at the right time.
In a nutshell, you can create buyer personas based on previous customer behavior, invest in B2B email list, and target your messages.
But, only one medium can deliver those personalized messages through a one-to-one format. And that is email marketing.
# Higher Conversion Rates
When it comes to sales conversions, nothing seems more powerful than email marketing.
Why? It gives ample opportunities to engage with prospects and build lasting relationships through relevant content delivery or personalization. Naturally, this drives conversions, which helps achieve higher ROIs.
But, all this is possible if you have quality data about your target audience. Remember, the more lead data you have, the more accurate your B2B email marketing lists.
And, this will help you better target your true prospects through email marketing, which will eventually boost conversions.
# Easy to Measure
By adopting an email marketing approach, you can measure your email delivery rate, click-through rate, bounce rate, open rate, and various other metrics.
They give you an improved understanding of how your campaign is performing and how you can improve it.
For instance, based on your open rates, you can consider including creative subject lines which resonate with your audience.
Because emails with personalized subject lines have 50% higher open rates. Being a critical aspect of your marketing campaign, these metrics should not be overlooked.
Email marketing is a cost-effective approach regardless of your business size. It’s a more affordable channel than other alternatives like direct marketing, print media, advertisement, and others.
There’s no costly printing, designing required, and you don’t need to arrange for expensive video shoots. You can simply send hundreds of emails to prospects with personalized subject and body content without spending a lot.
Granted, there are certain costs involved, but they are far lower than other marketing channels.
For any growing business, investing in affordable marketing software or business email lists is a friendly solution to all budget constraints. This is enough to manage your email marketing campaign and make it successful.
# Brand Awareness
Email marketing is not just for your promotional messages and events. And social media isn’t the only channel you can use to increase brand awareness.
When you buy targeted email lists for your email campaign, you are essentially connecting with customers who might be interested in your business. Email marketing empowers you to build their interest level and stay on the top of your game.
It gives you a direct link to your customers’ inbox, thus developing your brand identity. Once you’ve established a credible presence for yourself, you easily have an edge over your competitors.
# Final Takeaway
As a marketer, you have several marketing channels to reach your audience effectively. But with email marketing, you get to keep your audience at the center.
When done right, email marketing can help you build your brand, achieve your marketing goals, create a unique identity, and drive better sales. And the best way to ensure that is to buy an email database from a reliable third-party vendor.