In the last 15 years, social media has become integral to business advertising and branding.
If you’ve got a popular Instagram account, you can get your message across to a wide group of people and turn them into leads and customers. But how do you grow your Instagram audience?
In this post, we’re going to give a few tips for how to grow your Instagram audience in an organic and effective way. If you’re struggling to increase your follower count, then keep reading and we’ll show you exactly what you need to do.
1. Have Goals
If you’re using Instagram as a marketing tool, then you should treat it like one and set goals for your campaign. With something to strive for, you can develop a strategy and analyze the results to continue improving.
Instagram is particularly good for brand building, but you can also have more specific goals like showcasing company values, and selling your products and services. Keep your goals in mind when you’re posting, always taking the time to measure the results against them afterward.
2. Business Profile Optimization
On Instagram, you don’t exactly get a lot of room to talk about yourself in the profile section. That said, you still need to optimize it so that visitors know you’re a legitimate operation and the algorithm knows you care.
If you haven’t, switch your account to be a business account. This will give you Instagram audience insights and let you sell products to people.
Then, with the 150 characters, write a concise bio that states who you are and what you do. Try to integrate your personality to be in line with your branding.
After that, get your contact info in there and put a link to your website in the “Website” section.
3. Content Calendar
If Instagram is going to work for you, then you need to be posting regularly. Have a content calendar and stick to a regular schedule of posts. This is how the algorithm can really work in your favor.
It can be helpful to schedule your posts in batches, so you don’t forget about them. There are several post-scheduling apps available.
4. Engaging With Customers
Another way to appeal to the algorithm is by taking Instagram engagement seriously. Engage with your followers in whatever way works best for you and good things will happen.
For one thing, you can build brand loyalty by interacting with your followers and showing that you care. When it comes to the algorithm, Instagram is going to bump up your account when it realizes you’re using the app and keeping people on it.
Learning How To Grow Your Instagram Audience
Now that you know a bit more about how to grow your Instagram audience, you can start using it to boost your brand.
Growing your Instagram audience takes time, but if you follow these tips and make it an important part of your digital marketing toolkit, then you’ll surely notice a difference.
Did you enjoy this post? Come back again for more on digital marketing.
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