You’ve optimized your store, updated your Facebook and Instagram ads, and even stuffed your digital brochure with all the details of your product.
But if you think that’s what it takes to drive more traffic to your shop – think again. There are some online marketing tools to drive more traffic to your retail store.
You need a reliable list of the most effective marketing tactics on the market. Did you know there are some amazing marketing tools out there that can help you drive more traffic to your retail store? If not, then you’re missing out!
We have 5 online marketing tools that you can use to increase the number of visitors coming through your doors.
Online Tool #1: Social media management platforms
Social media management platforms are a great way to drive traffic back to your retail store. It helps you get more recognition and promote your business by letting people know about your appearance and offers.
It’s used by many businesses today and helps customers see new Instagram Stories and share it directly with their friends.
Some of the social media marketing platforms are Buffer, Hootsuite, and Sprout Social
Online Tool #2: Email Marketing
Email marketing is the latest online tool to help you drive more traffic to your retail store. Email marketing allows you to send transactional, promotional, and informational e-mails directly to your customers in a very simple way.
It can be extremely effective at driving more sales and improving customer loyalty. You may use email marketing for regular promotions both during and between seasons as well as service requests and special offers for seasonal gifts.
Emails are easily sent to customers that are interested in your product offering and have likely visited your site before.
Email marketing is the most effective way to spread awareness about your retail store. If a customer recognizes a shop as a target for their product or services, chances are that customer will remain loyal and buy from your store again.
With Email Marketing, you can use email subject lines that hook customers in and encourage them to share this information with their friends and family.
For instance, with MailChimp, there are various customization apparatuses to cause your substance to look and feel proficient, and they offer to sign up structures to match your image explicitly.
They likewise make it simple to add combined labels and deal endorser profiles. This assists you with seeing precisely the way that connected every client is, and what their site action has been.
ConstantContact permits you to make email advertising efforts with intuitive adaptable formats that you can customize, ship off your contacts, and track the reaction.
Furthermore, assuming you’re searching for an email promoting stage with more than 700 portable responsive email layouts to mechanize your email showcasing, AWeber may very well be what you want.
With respect to how you can utilize email advertising to drive traffic available, think about the accompanying:
Online Tool #3: BOPIS (Buy Online, Pick Up In Store)
Boost your online sales and drive new traffic to your physical store with the BOPIS feature.
Activate this feature by using location tracking technology, which lets you track the movements of customers in your retail store or stores in their vicinity.
It’s a more convenient and efficient way for your customers to buy – no more waiting in line at retail stores.
Visit here, if you are looking for a simple pos system for small business.
Online Tool #4: Local inventory ads
As per a review from Kibo Software, 80% of buyers are less inclined to go to a store in the event that they can’t see accessible inventory levels online ahead of time, so why not give the customers what they need?
The initial step is to ensure customers can undoubtedly find your local store and every one of the fundamental subtleties, similar to telephone numbers, email, hours, and address.
Then, at that point, give local inventory accessibility data to everything at each storage area.
Does that sound overwhelming? Enter Google Local Inventory Ads.
With Google Local Inventory Ads, online customers have a simple method for distinguishing items accessible in stores close to them.
For instance, say somebody is enjoying nature and needs another set of shades. They should simply accept out their telephone and type in “women’s shades close to me” and a rundown of stores with accessible shades will spring up.
In the event that they click on the promotion, they’re brought to a Google-facilitated site page of the store (known as the local retail facade) which gives the shades accessible, and furthermore the distance to the physical area and store hours.
Tool #5: Mobile promotions that are redeemable in-store
Mobile clients spend over four hours daily on their telephones, and as per Statista, mobile represented 52.5% of overall site traffic in 2018.
That, while email has a typical open pace of around 24%, the pace of instant message open rate in the US is an incredible 82%.
Everything this ought to say to retailers is that while email showcasing is important regardless of extremely viable, you ought to likewise be upgrading the utilization of mobile in your promoting endeavors.
Similarly, as you gather email addresses, begin to gather telephone numbers, too.
When you have a nice rundown, use SMS to begin sending coupons and gift codes that must be recovered by coming into the store — where you can ideally tempt them into additional buys.
Snowflakes, a sweet shop in Cerritos, CA does precisely that. They sporadically contact existing clients by means of text who haven’t come over in that frame of mind with a proposition they can recover available.
The bottom line
Online marketing tools are one of the best ways to reach more of your target audience. They offer diverse and engaging features, they can be customized to fit your needs, and they help you engage with your target audience using entertaining and engaging channels.
Digital marketing can be a challenge for many small businesses, but with the right tools at the right time, businessers can make business effective.