Traditional SEO is a thing of the past, Pay Per result SEO is the future: Google’s first page is the digital equivalent of Times Square, and
it is a no-brainer why every business aims to make it there. However, it is easier said than done because you cannot pay Google to let your business rank on its first page, unlike Times Square.
How can you help businesses make it to Google’s first page and generate margins while you are at it?
Keep on reading, and I’ll show how you can start selling a unique type of SEO that:
- Has less competition,
- Is 10x more enticing to businesses, and
- Does not require you to learn SEO
But how about some basics first – What is SEO?
Search engine optimization or SEO is an umbrella term for improving your website and its content to maximize its visibility for relevant searches on a search engine.
In simpler terms, it is following a set of practices to make your content more presentable for search engines when someone comes searching for your product or services.
The SEO Market is Massive is growing every day!
SEO generates about $80 billion worth of business every year, ranging from your local stores, SMB’s, media publications, online advertising, etc. That is what your agency stands to lose when not investing in SEO.
Also, there is prestige and brand value that comes with ranking number one on Google. Google triumphs 96% of mobile traffic and 92% of the overall share, and hence it’s safe to say that should you keep Google happy, it will return you the favor.
What SEO brings to your agency?
Because 93% of online experiences begin with a search engine, most experts believe that search engine optimization is the most reliable channel lead generation, online reputation management, content marketing, etc.
And if your agency is not selling/reselling SEO services, the chances are that you will lose clients looking for all these services.
Besides, marketing agencies charge anywhere between $1500-2500 every month on a minimum commitment of 6-12 months for a single SEO project, which comes out to be $6K– 30K that you stand to lose on a single project every year.
The margins you are looking at when selling SEO are unlike any other product when you consider:
- The prices that you can sell/resell them for
- Long term commitments that you can gain
- The amount of work that you have to do.
And I say that banking on nine years of experience that I have in this field.
So how do you beat your competition?
What if you could tell all your prospects that irrespective of your business’s size, scale, and industry type– that we’ll get you on the first page on Google or don’t pay a dime. Do you think they will be interested?
Of course, Yes.
So how do you do it?
By selling pay per result SEO. Yes, it is exactly like it sounds. Like in Pay per click (PPC) advertising, where you only pay a dime when someone clicks your ad, you only pay when you start seeing results in pay per result SEO.
This SEO model significantly improves overall rankings, organic website traffic, and revenue faster than any traditional SEO plan; however, you only pay a penny after achieving the desired rankings.
This SEO model is the best way to scale up the projects at your agency as the model fits every business from small to large companies.
How the pricing of the two SEO models differ?
* In the traditional SEO model, you have to spend a fee every month irrespective of results, Pay per result SEO has a different payment structure. After spending a nominal joining fee, you only pay once you start getting the desired results.
|Month||Traditional SEO Charges||Pay Per Result|
*Ranking for the same number of keywords.
* P.S: These are for wholesale clients.
Misconceptions about Pay Per Result SEO
A. Most people shy away from pay per result SEO model because they have been misinformed that Pay per result SEO model employs shady black hat SEO tactics to attain results.
Sadly, some agencies do the same as well but trust me. It is the case of a few fishes ruining the pond and not the pond being entirely dirty.
Pay Per Result SEO agencies to hire top of the line SEO experts who are incredibly result-driven and hence produce the kind of results that this model promises.
B. Another criticism of the Pay Per Result SEO model is that rankings attained by it are far fetched and not long-lasting.
Well, this couldn’t be farther from the truth. Pay Per Result SEO agencies are bound to maintain your rankings because that is how they get paid, and if your rankings do not last, you are not obligated to pay them anything.
How do I get started with Pay Per Result SEO?
While there are much pay per result SEO programs in the market right now, I feel the uSEO program from Umbrella is the best for your agency because I used it for mine.
uSEO support experts addressed all my misconceptions regarding the pay per result SEO model, like slow speed of results, incurring capital,
and resources right from the off. Instead, it provided me with a top-notch SEO program, aggressive conversion rates, and certifications as an added incentive.
From my experience, I feel it is perfect for agencies that are still wary about the prospects of selling SEO services as the program is
- Cost-effective (60%+ margins to the agency),
- Non-labor inclusive (they do all the work for you),
- And most importantly, result-driven (easy to sell, easy to entice clients).