Video marketing is the next revolutionary thing in digital marketing. Every day we see a ton of video content online that is directly linked to advertisement and marketing.
New businesses and even the established ones are choosing video marketing as their main medium for advertisement, and sales.
The statistics have shown that video marketing has increased the number of sales of businesses to more than 50% to their last record.
In this article, you will get a clear sight of why video marketing is the future of digital marketing. And how it benefits your business and brand.
# Why Video Marketing is the Future of Digital Marketing?
One of the biggest changes in digital marketing has been in the way of video. The rise of video marketing has changed how businesses advertise themselves.
They explain their brand products or services in a different, and attractive way. That also changed how customers want to get information about a business.
The main reason that makes video marketing the future of digital marketing is customer preference.
About 90% of viewers, prefer video content to text or images. So, for increased engagement businesses choose video marketing over other digital marketing schemes.
5 Reasons that Explain Video Marketing is the Future
Digital marketing has taken over all the other kinds of advertising which were mostly radio or television. This medium is so powerful that it can put your business advertisement to millions of customers every single day.
Now, the future of digital marketing is mostly in the niche of video marketing. It is much more profitable and productive than text or picture marketing. By 2024, it is estimated the spending amount on video marketing will be reached $ 9 billion.
Following are the 5 top reasons why video marketing is the future of digital marketing:
1- video marketing is highly engaging
When it comes to online engagement, there is no competition with video marketing content.
On social media platforms such as Instagram or Facebook, there is a 135% higher reach with the audience through video content. And twice as much engagement as picture or text content.
So, for progressive digital marketing high engagement is necessary.
The higher your engagement, the more customers you gain. So, with video marketing, you will be able to reach the most influential online audience.
2- video content dominates
In 2022, it is observed that 82% of global online traffic is coming from video content. There is no doubt that video content is dominant in the online world.
A huge amount of audience views at least one video per day. And almost 55% of the audience want to see more video content from their favorite business.
These percentages portray that video marketing is a vast market. That is why 90% of businesses and brands make great use of video marketing.
3- video marketing is expandable and cost-effective
Video content provides you the most benefits in terms of sharing, brand growth, engagement, and sales profits.
Doing your digital marketing through video content is high impact and low input. First of all, video content is very expandable and diverse.
There is no limit to creativity or ideas when it comes to videos. You can customize it however you prefer is that it can mingle with your business. Second of all, investing in a high-quality video does not require you to break the bank.
With the internet as the medium, video marketing does not need nearly as much financial means as it was in the past.
The important thing is that when you are developing your video content to focus on your marketing goals. You can use different apps that are free as cost such as Buzzflick
Whether you are trying to increase sales or grow your social media audience so that you can make the best content.
4- videos are a sharing content
One of the biggest highlights of video content is that it is shareable on a larger scale. The video shares on social media websites are 13 times more than that of picture or text shares. Creating shareable content is very significant for digital marketing.
As customers sharing the content will help you in marketing your brands to others. Video content is more likely to be sharing medium between people.
The reason is that video interprets a concept or product in the most understandable way and helps to create a community.
5-videos create connection
By far, video content is the best marketing strategy for creating a strong relationship with your audience. This type of content humanizes your brand or business that having emotions, expressions, and gestures.
That is why it creates a much more emotional connection with your audience than picture or text content. Having a good relationship with your customers increases sales and long-term connections.
# Benefits of Video Marketing
Video marketing is the most powerful tool when it comes to the digital world. It has quite a lot of benefits for businesses and brands which are:
- Video marketing increases the total revenue of any business or brand.
- Video marketing rank higher than other means of content.
- Video marketing increase traffic which increases your customer rates
- Video marketing really influences buying decisions of customers to a positive side.
- Video marketing results in high engagement, and conversion rates
- Video marketing has no creativity limit which really allows you to experiment.
- Video marketing enables you to build emotional, and strong relationships with customers.
Video marketing strategy is the best tool when it comes to delivering your concept or idea to the audience. It is the most profitable and humanizing medium that creates a relationship between you and the audience.
Online statistics are always in the favor of video marketing. That is why businesses and brands use videos for their digital marketing.
Creating a video as your marketing scheme benefits you in multiple ways. It attracts more audience, increases engagement, and sales, urges the viewer to come back for more content, and creates a relationship.