For every startup business, growth hacking is a slogan! Ranking on websites, tracking all the business status is only to grow the respective business.
Global business is booming, but it is hard for entrepreneurs and small businesses to market and sell their products and services.
A lot of time, energy, and money are wasted on reaching the wrong audience or not reaching enough of the right one.
Here comes the growth hacking techniques. As there are lots and lots of techniques to improve business. But growth hacking techniques play a vital role for most businesses.
Growth hacking ideas are the most prominent and proven part of a business’s success element. But on actual, not all businesses have succeeded in their growth hacks.
What does Growth Hacking mean on digital marketing?
Growth hacking is a technique that is driven by the experiment. It finds the most effective and efficient way to grow your business. Here is the mixed process of growth hacking in simple
- Designing
- Developing
- Engineering
- Marketing
- Analytics
- Data
The Formula followed by the growth hackers is,
Selling good/service + Business Growth = Business Impact.
Growth hacking digital marketing plan:
Step 1: To flourish on growth hacking, choose the right product or services
Every business is unique and your perfect growth hacking technique will depend on a lot of factors.
The best part of your business is to choose the right niche, product/service for your business. If your first step is perfect, then you are on the right way to reach your growth hacking destination.
Choosing the right niche is the most important step in choosing your product and service. Identifying what your customers want, need, and desire within a particular market niche can help you determine which products and services to offer them.
The more targeted you can get with your product and service offerings, the better chance you have at starting a successful business and growing it into a profitable venture.
Step 2: Target the right audience
Targeting the right audience for your business is more important for businesses.
Instead of wondering if people will find you, get specific about who you want to reach and how to reach them across channels.
Lookup businesses by category, keyword, location, or competition. You will be better off with a small but well-targeted audience.
For example, if you want to sell yoga mats, the ideal audience is people who are into Yoga. You probably won’t get many sales if you target people who don’t know what Yoga is.
“One of the greatest blunders in marketing and advertising is not reaching a suitable target audience. If you don’t have the target audience you have wasted valuable time and money”
Step 3: Acquisition on Growth Hacking
Going viral, sticky, and paid are the three mantras for the most dedicated paths companies can take to increase customer acquisition/purchase.
It is really hard and most time impossible to work for more than one mantra!
Going viral:
While going viral with a growth hack, you will focus on your target audience by extending the platforms.
You expand the platforms only where you find your target. Sometimes, it is better to follow our idea other than copying the competitors.
Following the customers, all the time will not help you all the time.
Read: Tips To Make Your Content Go Viral On Medium
Sticky:
Stick to the right product and right platform. You will not grow in a single day with a single post. Analyze what makes you reach your audience and stick to that. Wait for the time to react. Then make the next move.
Paid platform:
Paid is the third important mantra for growth hacking acquisition. If a customer is searching for a product to buy but does not find yours first.
You will most likely lose them to one of your competitors at that moment. And now you have to spend time convincing them that you are better than your competitor.
Before all this happens, you need to make sure that your audience can find us. So shop around and hire the right digital marketing company to work with you and help you achieve success.
STEP 4: Growth hacking with activation
If you want to build a great product, you can’t go with your gut. The only right way to check what works and does not work is to test.
That’s is the reason that the growth hacker perspective is vital to triumph.
The real goal of growth hacking is to figure out how to get more users from where you are now and then repeat the process over and over again.
I believe that growth isn’t just about driving traffic and measuring clicks; it’s about being willing to experiment, learn, and get better.
If you truly want to grow your business, you have to embrace the growth mindset.
For your conversion event to work, you need to know whether the people who converted were loyal users or not. If they were new users and they left quickly later, you still have more work to do.
It’s not enough to just employ a bunch of people to come up with ideas and test them—you need to build processes into the company so that it becomes part of the DNA.
STEP 5: Retention customers for growth hacking
Retaining old customers is an important part of your business.
You’ve worked so hard to get your customers; Make sure to spend some time focusing on keeping them.
Figure out how you can stay in touch with your customers and keep them coming back for more.
It’s a well-known fact that most businesses fail to retain old customers by focusing on new customers.
It’s exactly right! By focusing on new customers, businesses are increasing their odds of success in the short term.
But losing and failing to retain your old customers is not the right move for the successful growth hacking technique.
Try to reach digital marketing companies! They will help you more in handling and targeting your old customers.
If you are a small business, then no worries. There are lots of digital marketing services for small businesses. Pick the right one and grow your business with the best growth hacking technique.
STEP 6: Growth hacking with referrals
Running a campaign, engaging on social media, writing a blog for your target audience, and so on, is important for business! But, think of this!
Requesting your loyal customers as “Would you like to recommend this product to your friend or colleague?”
Does this look hard? Absolutely not. The simple act. Most time, this will help to grow more audience. An easy step to look at, but most people fail to follow this.
And the most important note, reach influencers and referral website that suits your niche. It will help you reach the growth hacking destination.
As your influencer has already built your target audience, this will be easy for businesses to reach the right audience.
Final Words
Growing a business is always a challenge for many businesses. And when you have an idea to start a business, it is important to get these growth hacking techniques and ideas on your mind.
In the current era of the business world, one should go beyond traditional practices to get the maximum out of their business.
A sales-boosting strategy, growth hacking is the best combination of marketing techniques. Growth hackers are specialized in experimenting with different strategies to find what works best for marketing their business.
Read More:
- Key Segments to Building a Digital Marketing Strategy
- 5 Key Merits of Personalized Digital Marketing Campaigns
- Top 6 Best Digital Marketing Agency In India
