Both search engine optimization (SEO) and conversion rate optimization (CRO) is engaged in a battle for dominance in their respective fields.
Professionals from both camps put forth a lot of effort to make the two fields compatible.
However, only a few websites can successfully combine the two to produce a fantastic website that not only offers a positive experience for users but also performs well in search engine rankings.
But how do they do this, and how can you do it on your website? To help you, we did our research and went through numerous SEO tips and tricks until we found six simple ways to improve your conversion rate using SEO.
Now let’s get to work!
How to use SEO to improve your conversion rate?
Before we let you know how to improve your conversion rate with the help of SEO, let’s first find out the main difference between SEO and CRO.
The primary objective of SEO is to improve a website’s rating by increasing its visibility in search results. On the other hand, CRO refers to the practice of enhancing the user experience to increase the number of conversions.
In a nutshell, the users are the primary emphasis of one discipline, whereas search engines are the primary concern of the other.
However, only rare websites manage to combine them and take full advantage of them successfully.
So how exactly does one use SEO to boost conversion rates? Here are some cutting-edge tactics that will catapult your conversion rates to an entirely new level when used the right way.
#1 Focus on dynamic content
Writing SEO-friendly content will help you go a long way. However, if you want to go even further, focus on dynamic content.
The term “dynamic content” refers to the process through which the information presented on your website adapts to the person viewing it. In most cases, it is determined by geographic location.
If you employ dynamic content on your website, your visitors can relate to your content more. This means they’ll have a more positive experience and will be more likely to purchase from you.
Enhancing the user experience in a natural way using SEO is much easier when you use dynamic content as a tool.
#2 Use neurodesign to boost user experience
The process of neurodesign combines the power of psychology and neurology with the main focus on aesthetics.
It’s an effective means to improve the experience that your customers have, which in turn can improve your conversion rates.
It accomplishes this by analyzing individuals’ responses in various settings. This analysis can give valuable insights and help you recognize the triggers that make your visitors more inclined to purchase.
If you want your company to be successful, you need more than just new customers coming to your website. You need users engaged with content that makes the most sense to them.
Therefore, a design that is well thought out might assist you in keeping visitors and entice them to take action.
#3 Improve your page loading time
Google claims that if a page loads in between one and three seconds, the bounce rate drops by 32%.
If your website takes a while to load, you can count on users leaving it in favor of something more immediate. Page loading speed is one thing that massively influences how customers view your brand.
Your page may come across as unprofessional and turn away potential clients if it is excessively slow or clumsy. Therefore, you must work on this crucial aspect and find ways to improve page loading speed on your website.
#4 Increase visit durations by adding videos and other visual elements
Recent research shows that visitors tend to stay on pages with videos for an average of roughly 8 minutes.
On the other hand, visitors to pages without videos stayed on those pages for only about 3 minutes. The math is simple here – start working on adding different visual elements to your website pages.
Why is this important? Because according to some evidence, dwell time may be a part of Google’s algorithm for determining search engine rankings.
Dwell time is a measurement of how long it takes someone to return to the search engine results page (SERP) after clicking on a link.
Because the major metrics that may inform us about the dwell time of a website are the bounce rate and the average time spent per user visit, it is beneficial to make use of videos.
It’s a proven strategy for improving the amount of time users spend on your pages.
#5 Use long-tail keywords
It’s a fact that keywords will always be necessary for SEO but are you using them the right way? Users are doing narrowly focused searches, and the resulting queries typically consist of only a few words.
Thus, you need to use long-tail keywords to provide people with the information they are searching for while also improving your ranks on search engines.
According to research, around 95.88% of searches conducted on Google involve a query that is four words or more long.
People who conduct these kinds of searches typically have a higher level of intention to make a purchase, making them an ideal audience to target with material that is of a high standard.
This knowledge will put you in a better position than your competitors.
#6 Make sure to optimize your blogs and pages consistently
The appropriate content can be the deciding factor in whether or not a visitor will stay on your website and take the necessary steps, as opposed to simply surfing.
Your ability to vocally engage these people and maintain their attention means that a more significant percentage of the traffic you receive will convert into leads.
Therefore, you should always be open to feedback from users. You should also monitor your website and work to improve or realign its content based on your visitors’ requirements.
This is a strategy for SEO that will unquestionably affect your conversion rate optimization.
The bottom line
Utilizing SEO to improve your conversion rate has never been easier! You can choose from a wide range of options in terms of tools and approaches, some of which you can find in this article.
So make sure to use these methods as they’ll help you maintain a competitive advantage over your rivals. It indeed is one of the best tech tips you’ll get!